Special mission of LED display screen — Shenzhen Bay uses LED giant screen to show national sovereignty
(Transcript source: HC LED screen)
Recently, some Hong Kong independence extremists have taken the lead in disrupting the public order in Hong Kong, which has led to the instability of the situation in Hong Kong and has become increasingly fierce. Therefore, on the evening of July 26, Shenzhen Bay lit a huge five-star red flag on the wall of the building facing the direction of Hong Kong to light the harbor and declare the right to Hong Kong. Shenzhen Bay is small, but behind it is the whole of China. In this case, it also reflects the innovation and application of LED outdoor advertising display. Outdoor advertising in the media environment of the new era integrates multiple means of communication, explores new media space, and creates things that are easy to produce interactivity and communication, thus extending the effect of outdoor advertising in space. LED outdoor display is showing another vitality in a special way.
The night tour economy is gradually booming, and the outdoor LED display lights up the night
According to relevant data, the total amount and number of domestic nighttime consumption during the 2019 Spring Festival reached 28.5% and 25.7% of the total daily consumption, respectively, indicating that nighttime tourism consumption has become a rigid demand, and nighttime tourism culture has also become an important part of the tourism industry in various regions. As the main force of the night tour culture, the post-80s and post-90s have a clear demand for night tour products. Therefore, in order to improve the tourist experience, all regions are also improving the night tour product landscape. Among them, the bright, changeable and brightly-colored outdoor LED display always attracts people’s attention in the dark night. It has become a beautiful scenery in the night of major cities and also one of the facilities that local governments strive to build.
In addition to the traditional large screen, outdoor display, various types of LED creative display also play an increasingly important role in the night tour culture. A variety of large display screens, such as glass curtain wall, floor tile screen, ceiling screen, curved flexible screen, are refreshing because of their unique shape, gathering popularity, and shaping city landmarks. With the sky as the curtain and the ground as the seat, they have become unique attractions for urban night tours with their unique viewing charm. And the advertising curtain wall with wide coverage and strong visual impact has become one of the key night tourism landscapes in various regions. The advertising curtain wall is usually loaded on the exterior wall of high-rise buildings. Its tall and gorgeous display has a strong shock, caters to the viewing needs of tourists, and becomes one of the tourist attractions for people to punch in. In the future, the night travel market will be a blue ocean, and it is not too late for LED screen enterprises to enter the market.
Energy conservation and thinness will be the market demand in the future
With the popularization of high-tech and the change of people’s lifestyle and entertainment, outdoor media has become the new favorite of night travel culture, attracting the public’s attention. However, due to its bright characteristics, it has also become one of the sources of urban light pollution, and high power consumption has become one of the pain points of outdoor display. At the moment when the country strongly calls for energy conservation and emission reduction, all regions will pay more attention to energy conservation construction, and outdoor displays with high power consumption and potential light pollution will face a severe test. Therefore, energy conservation has become the direction to meet the challenges of LED outdoor display. In terms of technology, the common cathode energy saving screen and the common cathode power supply have been applied for a long time, saving up to 30% of electricity. The common cathode principle is used to achieve the effect of energy conservation and emission reduction.
In addition, due to the harsh application environment of the outdoor display screen, in order to enhance its anti-damage ability, the outdoor display box is heavier than the ordinary display screen, but in this way, the removal of the display screen becomes more inconvenient. Therefore, under the condition that the damage prevention capability remains unchanged, the box is made light and thin to better meet the needs of businesses. From the perspective of the audience’s appeal, the audience pursues visual experience more, with clearer resolution and more saturated color, so as to attract the audience’s attention. Therefore, the outdoor display with larger spacing will become the past.
The advertising curtain wall of Shenzhen Bay, with its striking visual presentation, shapes the landscape of Shenzhen night tour that belongs to outdoor display, lights up the Chinese red in Shenzhen Bay, and becomes the most colorful color in Shenzhen Bay now and in the future, and will definitely become one of the tourist punch points in the future. At the same time, it can be seen from the five-star red flag event in Shenzhen Bay that the content display mode has been changing, breaking people’s limited understanding of the content display mode, and highlighting another vitality of outdoor display.