As always, after an exhibition, I come home with hundreds of new ideas and a better understanding of the digital billboards market.
After talking with several customers and visiting several booths at the recent Viscom Italia in Milan I realized something that I already knew but that hit me…
The video or electronic LED billboards have been on the market for several years now but it is still in its infancy as a developing media for outdoor advertising.
The more I walked around the exhibition center, the more I understood the huge advantages of LED giant screen for outdoor applications - LED large format screens offer a greater flexibility of use than conventional billboards could ever provide.
I think electronic billboards' main benefits could be summarized as the following:
Moving Messages - have been proven to catch the human eye's attention up to 8 times more than a static advertising billboard
Higher Brightness - which allows the LED Billboard to stand out of the crowd both during the day and at night
Increasing LED Resolution - that is transforming the outdoor screens in HUGE high-resolution TV monitors
Videos and Animations Capabilities - that allows to broadcast TV commercial as seen on television
Multiple Message Provider - that allows advertising companies to run multiple campaigns on the same screens
PC Remote Control - so you can change the ads in just a mouse click rather than sending out a crew to pull down and replace a billboard message.
Over the next decade, we can expect to see more and more LED billboards and displays popping-up along the streets - first along the most trafficked highways and near major urban centers, and then spreading out to less populous areas.
So, you actually have the chance to enter this expanding market at the very beginning... simply by contact us email@example.com