December 1, 2020
LED Displays in the Advertising sector
Capturing the attention of distracted and rushed passers-by, creating the memory – even subconsciously – of an image, logo or slogan, or better yet making people stop and consider purchasing a given product or service: this is the primary goal of advertising, and it should not be any surprise that it has ancient roots. Indeed, the shop signs of ancient Greece and Rome are considered one of the first historical forms of advertising. Naturally, it has changed over time in step with the development of new products and technologies, adapting to consumers’ needs and habits.
We do not want to get into a thesis on the evolution of advertising communication, but simply to highlight the importance of images in terms of communication. Their immediacy has an ever-greater impact (it is not by chance that they underlie the success of many of the social media platforms most widely used by different age groups), and they need an appropriate tool if we also wish to fully exploit them in the world of advertising. This is where LED screens come into play.
The most common uses of LED screens in advertising
Thanks to the clarity of their images, the brightness of their colours and their sharp contrast, LED advertising screens are the perfect medium to grab the attention of even the most distracted passer-by. They stand out in night-time or low-light situations, and are clearly visible even in direct sunlight, without suffering from the effects of inclement weather and offering the ability to display moving text and images.
This is what makes LED displays so versatile for business signage – the ideal way for shops to display their opening and closing times, promotions and particular initiatives – as well as being perfect for shopping centres and store window displays to show off goods for sale or current promotions.
The fashion and beauty field, in which shapes and colours are a crucial element of communication, is well placed to fully exploit the characteristics of LED screens thanks to the bright, captivating colour rendering of their images. It is not uncommon to see maxi-screens on the walls of subway stations or bus stops displaying the latest fashion trends and beauty products.
The food service sector can also benefit from the advantages of screens with LED technology: everything from the simplest sandwiches to the most sophisticated dishes can be displayed so realistically that it will make potential diners’ mouths water in anticipation! The high resolution of the images lends substance to the dishes, showing off the details of a hot meal or stimulating the desire for refreshment with a cold drink on a hot summer’s day.
Even when advertising a service rather than a product, for instance with cinemas and discos, LED screens offer precious support in publicising the presence of a specific activity, such as a new movie release or a show by a famous DJ. The dynamic nature of the display lighting allows the rhythm and soundtrack of an action film to be recreated at a visual level.
What’s more, moving images allow visibility to be given to a cultural event, the score of a sports match, the start of a training course, the possibility to subscribe to a TV subscription, or the opening of a new gym in the city.
In short, the advantages that a business can obtain by investing in an LED screen are boundless, and undoubtedly represent a way to benefit from an economic return on an overall investment which is moderate when considered in the medium-long term.