Farewell to the immediate benefits of "short, flat and fast" The four indispensable spirits of "quality" of LED display
Nongfu Spring has an ad saying, "We don't produce water, we only work as nature porters". This ad saying is very familiar and has attracted attention for Nongfu Spring in the past, but can the same words be applied to the LED display industry? Obviously not. As a manufacturing enterprise of LED display screen, it is taboo to have no innovation ability, but simply copy blindly.
But in fact, the work of "porters" in the LED display industry has never stopped.
In recent years, Made in China is getting rid of the traditional image of cheap and low-quality and moving towards the goal of "quality" to build a strong country. The symbol of a strong manufacturing industry is the brand building of the manufacturing industry. According to China's practice and international experience, the brand building road of building a manufacturing power can not be separated from the support of value leadership and spiritual strength.
Looking at the status quo of brand development in manufacturing industry in various regions, the key problem is the lack of spirit of contract, craftsmanship, initiative, solidarity and cooperation, which brings a series of problems such as lack of faith, shortage of talents, backward technology, aging organization, brand loss, etc.
Contract spirit: tamp the brand with integrity
In the process of "Made in China" - "Created in China" - "Intelligent in China", the key first step is from "Made in China" to "Created in China". The symbol created by China is to form a large number of localized independent brands, but the ownership rate of independent brands in China is only about 25% at present. For a long time, China's manufacturing enterprises have a strong dependence on foreign technology and patents, and have a brand "take it" thinking inertia, which leads to the lack of innovation momentum of independent brands and the habit of technology imitation. In order to deeply solve similar problems, on the one hand, we should encourage manufacturing enterprises to firmly establish the concept of independent brand; On the other hand, efforts should be made to overcome the demand side mentality of worshiping foreign things. The premise of brand independence is to advocate the spirit of contract.
The western society embodies honesty by keeping promises. Through the inheritance and promotion of Judaism and Christianity, it has been integrated into the western cultural tradition. In fact, the tradition of integrity culture in China is earlier than that in the West. More than 2000 years ago, Confucius advocated that "promises must be kept, and deeds must be fruitful", and the idioms "nine pillars of one word" and "one promise to a thousand gold" confirm our traditional culture of upholding integrity. In recent years, due to the influence of multiculturalism, some people's values have been distorted. They lack respect and respect for integrity, are satisfied with material interests and utilitarianism, and lack the spiritual cornerstone of integrity.
With the beginning of China's creation, the low-level production mode of processing with supplied materials will undergo a fundamental change, and the production mode dominated by independent brands will take its place. To a certain extent, the spirit of contract is the stepping stone for independent brands to enter the market. Without this part, our independent brand will not be able to obtain the "access permit" for the international and domestic markets. Therefore, we need to vigorously cultivate this spirit and implement it in every link of "Made in China".
Craftsman spirit: build quality through specialized research
There are two main ways to realize the Chinese manufacturing brand: first, to achieve higher development of the traditional manufacturing industry through upgrading; second, to promote more high-end and cutting-edge industrial sectors through major technological innovation. And these are inseparable from the long-term foundation of precision casting in manufacturing industry, which is also an insurmountable step.
From the perspective of supply chain process, every link of manufacturing industry is related to craftsmanship. The craftsmanship spirit, in short, is the concept of pursuing excellence by elaborating the independent products, especially the formed product brands and enterprise brands. With the rapid development of economy, some manufacturers pursue the instant benefits brought by "short, flat and fast" with less investment, short cycle and quick effect, but ignore the quality soul of products. As a result, "Made in China" once became a synonym for "rough manufacturing", and even Chinese people did not like such products.
Another bad result of the lack of craftsmanship is the short life span of enterprises. As of 2012, there are 3146 enterprises in Japan, 837 in Germany, 222 in the Netherlands and 196 in France with a global life span of more than 200 years, while the average life span of Chinese enterprises is only 2.5 years.
To change this phenomenon, we must advocate craftsmanship in the whole society, making it the core of enterprise culture and the guarantee of product quality. However, based on the analysis of the current domestic situation, on the one hand, the system design is "more academic than application", the conversion rate of achievement patents is low, there is a lack of systematic training for practitioners' professional skills, and people are not willing to engage in manufacturing work; On the other hand, achieving the Made in China 2025 goal is the superposition of double tasks. We should not only "patch up the weak points" but also try our best to catch up, making the task of reshaping the craftsman's spirit become particularly arduous.
To advocate the craftsmanship spirit, we need to give full play to the joint efforts of the government, enterprises and the public, so that enterprises and individuals with this spirit have a sense of gain, honor, and achievement, and further generate influence and charisma, so that practitioners can concentrate on product quality, strive for perfection, make the brand a belief, give full play to wisdom, and truly become experts.
Initiative: Innovation helps upgrade
The Made in China 2025 goal is to achieve the upgrading of China from a manufacturing power to a manufacturing power. With the help of industrial scientific inventions, and through the transformation of technological progress, inventions will be transformed into a new driving force for the development of manufacturing industry through technology and productization. The key is initiative. The pioneering spirit emphasizes both innovation and implementation.
From concept to practice, the initiative spirit is not only an enterprise development concept, but more importantly, it is realized through continuous innovation. In this process, it is necessary to overcome the shortsightedness and eagerness for quick success of enterprises and strive to improve innovation execution. At the same time, the initiative spirit is not a single activity, but the improvement of the overall level of China's manufacturing industry. It needs a series of innovation policies, innovation systems, and public opinion as a guarantee, and takes the innovation culture as a guide to create a sense of urgency that transformation forces innovation.
Solidarity and cooperation spirit: strengthen strength through cooperation
The implementation of 2025 strategy in China's manufacturing industry is a systematic and overall project, which requires cohesion and the spirit of solidarity and cooperation. In particular, the development of high-end manufacturing industry needs to gather important resources such as high-tech, big data, technical information and frontier theoretical innovation of various disciplines, which requires extensive attention and joint efforts of the whole society. It is not only unable to cope with the new trend of technological collaborative innovation under the background of industrial integration, but also difficult to adapt to the needs of the technological innovation environment under the conditions of international competition.
At the micro level, the institutional design of many enterprises is often exclusive, with excessive emphasis on competitiveness and lack of mechanism design for win-win cooperation. This leads to the problem that "sheep are often killed before they grow up", which affects the smooth development of technological innovation cooperation across enterprises, across ownership and even across borders.
In a word, by carrying forward these four spirits and expanding the influence of innovation culture, China will certainly become a manufacturing power, and will also become a booster to accelerate the realization of the strategic goal of "Made in China 2025".